Georgia State College of Law
Founded the college’s marketing and communications office. Responsible for comprehensive marketing and communication plans to support institutional strategic initiatives, enhance scholarly reputation, and drive student recruiting.
Website Development
Migrated and redesigned law.gsu.edu to WordPress to better highlight College of Law’s reputation and achievements and enhance student recruitment, resulting in year-over-year increases in users since launch in 2014, including 134% in 2015, 250% in 2016, 276% in 2017.
Admissions Marketing
Initiated strategic communications campaign for admissions, reimagining collateral for prospective students, including a dedicated website with forms, deadlines and practical information for incoming students.
Reputation Campaigns
Enhanced reputation of College of Law with targeted media campaign that positioned faculty as legal experts with local, regional and national outlets, yielding 7,121 placements in 3 years, a 70% increase in coverage.
College Campaigns
Enhanced reputation of College of Law, emphasizing strong experimental learning programs, new faculty hires and clinics.
New Building Campaign
Deployed communications strategies designed to engage and inform alumni practitioners. These outreach efforts improved alumni support and engagement, helping the College of Law increase donor gifts by 31% in 2 years and raise $1.6 million annually. The College of Law surpassed its $25 million goal by more than $1 million for capital campaign 1 year early.
Wendy R. Cromwell Professional Portfolio 