Wendy R. Cromwell Professional Portfolio

Improved website performance with 2020 relaunch of armhc.org, resulting in increased traffic (73%), sessions (32%), new users (26%), returning visitors (77%), content engagement rate (32%), and lowered bounce rate by 33% in 3 years.

Developed email strategy, including more effective results tracking, larger targeted lists, personalization and optimized sending times and days, leading to a 23.7% increase in open rate and lowering bounce rate by 6.3% to 1.7%.

Grew digital sales of BMW Raffle ticket revenue by 24.2% in 3 years by optimizing social media advertising and launching dedicated landing site for ticket sales, netting $619,137 to support 3,869 families for 1 night at the Atlanta Ronald McDonald Houses. In 2023, the raffle raised $240,159 through 2,946 tickets.

Grew all social media channels, Facebook likes by 29%, followers by 34.5%, and annual engagement rate by 4.5%; Instagram followers by 50.8% and annual engagement rate by 2.9%; and LinkedIn followers by 72% and annual engagement rate by 7.3% in 4 years.

Executed 1,450 digital and print communication projects in 6 years on time and within budget, saving organization roughly $30,000 in design costs annually.

Increased online giving by 20% through digital channels (website/event sites), raising $8 million with an annual growth rate of 4.6%. Helped increase donor database by 45% to 21,126 donors, with an annual growth rate of 5%.

Incorporated the use of organic videos into social media channels and digital marketing